Aurora Theatre Academy, a program of Aurora Theatre, needed a design framework to use year-round to advertise the drama camps and classes available for kids from Kindergarten to 12th grade. Working with Aurora’s in-house marketing team and designer, we developed an initial design based around a stage that would appeal to campers of all ages. The framework was structured in a way that highlights the classes and camps available each season, with the flexibility to adjust colors and images to fit each season. Once the initial design was in place, we worked with the Aurora team seasonally to create marketing materials for each season of Aurora Theatre Academy season to showcase the upcoming offerings, including postcard mailers, posters, website and social media images, brochures, and more.