Pigtails & Crewcuts gathers every 18 months for its franchise-wide conference, it’s another opportunity to let the brand shine as franchisees and salon managers gather for a few days of updates, learning and plenty of fun. For the 2024 Conference in San Antonio, Texas, we worked with the franchise leadership team to develop event branding that blended the playful elements of the Pigtails & Crewcuts brand with colors, patterns, and textures inspired by the Southwest. The event branding was applied through the conference signage, presentation decks, name tags, and more, bringing a fun and festive look to the already playful Pigtails & Crewcuts brand.