After spending time updating the Pigtails & Crewcuts visual brand, it was time to give the website an overhaul to bring it up to date. With over 80% of the site’s traffic coming from mobile devices, we worked with our client to create an on-brand website that’s easy for busy parents to use on the go. To achieve this, we implemented a page builder to customize the layout to match the style of ads, in-store graphics and other visual branding assets. We integrated the new website with an app developed by their point-of-sale system to support individual salon web pages, offering an easy way for parents to book haircut appointments while maintaining a consistent look and feel from the website to the app.